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Bride and Groom in front of Langham Pasadena

Wedding Planning

What does a Full Service Wedding Planner Do?

March 29, 2019

Bride and Groom Langham Pasadena

Photography Courtesy of Sanaz Photography

When sitting down with couples, most don’t even know what a Full Service Planning Package really means. Or what a Full Service Wedding Planner does. So I am here to answer the question, what does a full service wedding planner do? Many Couples think Wedding Management is Full-Service Wedding Planning, but it isn’t! These are two very different types of services. If you’re busy, working long hours, have no idea where to start planning your wedding, know you want a beautiful wedding, don’t want to sacrifice in making your guests feel welcome and unique, and want your wedding to feel like you and your fiance, then a full-service wedding planner is just what you’re looking for.

As a full-service Wedding Planner, I do all of these things and more to make sure your Wedding day is low stress and exactly what you envisioned. I have broken down the top 5 reasons a Full-Service Wedding Planner is worth the investment.

  • Wedding Budget Creation
  • Venue Selection
  • Wedding Vendor Selection
  • Wedding Design
  • Wedding Day Logistics

Wedding Budget

Victoria Ann Events Wedding Budget Full Service

Photography Courtesy of Sanaz Photography

When hiring a Full-Service Wedding Planner, you have the luxury of getting real-life advice on what a wedding really costs. The most frustrating thing for couples when planning their weddings is the budget. It’s no fun to talk about, but having a full-service planner to walk you through your wedding budget and creating a custom budget for your needs and wants takes a lot of the wedding budget stress away. I can also help you decided where your money is best spent. Which actually saves you money in the long run!

Wedding Venue Selection

I can’t tell you how many times couples have come to me as Wedding Management Clients, and they have booked the wrong venue for their wedding. Either they have grand ideas, and a wedding venue that doesn’t allow those ideas, or they have picked a site that is too small or too big for their guest size. Sounds silly right? But it happens all the time. A full-service wedding planner takes all of the guessing game out of finding your perfect venue. Before we even go looking for a venue, I sit down with my couples and go through a list of questions that allow me to narrow down the search for the perfect Wedding Venue. If the couple already has a venue in mind, we may just build the vision of the wedding off of that venue. Making sure the Venue they have in mind, and the overall wedding vision match really comes down to your venue selection. Having someone in the industry that knows the ins and outs of wedding venues and can ask all the right questions and negotiate your contracts, so you get the most use out of your wedding venue is invaluable.

Wedding Vendor Selection

Photography Courtesy of Sanaz Photography

When hiring a full-service wedding planner, you are able to use that planner’s expertise in creating your dream Wedding Vendor Team. Wedding vendors are your

  • Florist
  • Caterer
  • Photographer
  • Videographer
  • Wedding Entertainment
  • And everything in between

When planning a full-service wedding, I always make sure I am listening to my clients wants and needs to pick the best vendor team they can possibly have. Knowing what’s important to my couples I can put together and recommend the best vendors to make their dream wedding a reality. I also have an approved list of vendors that I have worked with countless times, and I know that they will give your Wedding Day the time and attention it deserves.

Wedding Design

Photography Courtesy of Adam Barnes Photography

Having a full-service planner means I completely design your wedding day with you. Your wedding is customized to your vision. Using an extensive questionnaire that really asks everything about you and your fiance, I can come up with a concept that feels you totally. Some of the fun questions I ask are:
What is your idea of a date night? If your answer is fine dining at a steakhouse, then I know culinary is going to be a big part of your wedding day. If you say hanging out at a lounge and listening to live music, I know we are going to need one fantastic band and some sort of lounge moment for your reception. Getting to the core of who the two of you are as a couple helps me to design a wedding that speaks to the two of you as a couple. In my Wedding Design Newsletter, I give great tips on how to not only design your wedding, but also an event that you might be hosting, whether it be at home or an actual venue.

Full-Service Wedding Day Logistics

This is the day of the wedding, and making sure it’s executed just that way you want it to be! One of the luxuries of having a full-service planner is having the same person who has made all of the planning decision with you the day of your wedding. When you have a planner that is fully invested in your wedding day as a whole and has been there for a year plus of planning it helps to relieve some of those wedding day jitters, knowing everything is being executed just you have planned. Another big plus having a full-service planner is we can answer questions that may come up during set-up without having to bother you because we have created your vision with you. A big part of our full-service planning is package is the logistics of the day.

A full-service wedding planner is a luxury experience, and I can be with my couples for a year sometimes more depending on the scale and date of the Wedding Day. If you’re completely lost, want to take the stress out of planning your wedding day, and make sure your day is a reflection of you and your fiance, a full-service planner is your answer. If you want to dive more into our full-service planning packages, you can find everything you want to know here.

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MEET Victoria


Growing up, my mother had a dinner party for just about everything. She would make name cards, put out her best china, let me help her pick flowers, and always cook something spectacular. She taught me, “Presentation is everything.” Long-story-short, the attention to detail, organization and joy that give me my knack for event-planning are in my blood (because truly, I got it from my Mama). My whole life I’ve had a passion for all the elements that make events experiences. Beyond that, I’ve always been told that I throw a really effing fun party, so I decided to leave my career in hospitality and pursue event-planning for real. 

What I’m told draws many of my clients to me is my eye for the details, understanding of who they are, and calm attitude even when things get crazy. What keeps me so fulfilled is my relationships with my clients themselves. Nothing makes me happier than working with a couple to make a vision come to life and genuinely having fun all along the way. 

Thanks for learning a little bit about me; I look forward to learning a little bit about you! 

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